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  • Alexander McQueen

    Graduated from the famous Central St. Martins College Institute of Art and Design, a British bad boy Title Alexander McQueen created its own brand Alexander McQueen in 1992. McQueen Anderson & Sheppard in the past (a famous traditional tailoring company) and learning to the stage clothing manufacturer Bermans & Nathans work of the British traditional manual cut into its individual design series, with its exquisite tailoring of postmodern fashion series won favorable comments from the outside world. In addition, McQueen took inspiration as a designer in Japanese designer Koji Tatsuno and Italy Romeo Gigli designer with the design, and with the traditional British tailoring skills, make more work and was a perfect end. In 1997 McQueen has used the Japanese and Kimono hand sleeve (Sleeve) in the design, so that the fashion industry appeared a wave of Asian traditional apparel boom. McQueen Alexander product design is often surprising. In 1996, when McQueen launched its first formal series, the super low-rise jeans ("bumster pant"), has become the headlines of many newspapers reported the fashion. McQueen bold and innovative design, will soon make it a brand and Westwoord Vivienne Punk in the same breath, as the British young people chasing the object. The design of the McQueen lysin saiai often polarities, such as traditional and fashion, strong and weak, which depends on the design of open up a fresh outlook to win the 1996, 1997, 2001 and 2003 annual "best British designer" reputation. In addition, McQueen Alexander creative fashion show, more than a number of fashion critics hailed as the most attractive fashion show today. As one of the most promising young designers of their own brand in 90s, McQueen Alexander is now in the United States, the United Kingdom and Italy have opened a flagship store. McQueen's first flagship store opened in New York in 2002 July, while the remaining two are in the following year in March and July respectively in London and Milan was established, that the name of the McQueen in the three set of fashion. Although McQueen Alexander has not yet opened a special store in other cities, but the country's brand-name agents have introduced its products, such as Hongkong's Limited Joyce, Boutique Lane and Crawford I.T. are introduced McQueen products. And I.T. in China's stores also sell McQueen women's wear, to meet the love of the new Jin young brand and clothing fashion consumer. In order to increase their own brand of creative space, 2000 December, McQueen LVMH in its brand equity sold to give the high creative autonomy of Gucci Group, in order to maintain the first in the creation of the concept. Although in recent years, McQueen Gucci Group Alexander to be divided into the art director, its own brand of love is not cooling, is still committed to the creation and development of the brand. As many international brands, in addition to men and women fashion, McQueen has also developed a variety of products, such as the 2003 published "Kingdom" perfume series and the sun Glasses series. In May this year, McQueen announced a series of men's and women's wear sports shoes with Puma (Crossover), and has been published in the 2006 spring and summer fashion festival in London in September. Regardless of how the final sales, the Alexander McQueen's name has more widely known, and scored the movement fashion market laid the foundation, to challenge the Crossover and other brand reputation by sunrise fashion designers, such as Addidas and Stella McCartney and Yoji Yamamoto cooperation.

  • BURBERRY

    Burberry Group Inc is an English luxury fashion house, headquartered in London, England. Its main fashion house focuses on and distributes ready-to-wear outerwear, fashion accessories, fragrances, sunglasses, and cosmetics. Established in 1856 by Thomas Burberry, originally focusing on the development of outdoor attire, the fashion house has moved on to the high fashion market developing pattern-based scarves, trench coats, and other fashion accessories. The first shop opened up in the Haymarket, London, in 1891. Burberry was an independent family controlled company until 1955, when it was reincorporated. The fashion house has dressed notable actors, world leaders, musicians, and athletes such as Humphrey Bogart, Audrey Hepburn, Peter Sellers, and Ronald Reagan. Its distinctive check pattern has become one of its most widely copied trademarks. Burberry is most famous for its trench coat. Burberry has branded stores and franchises around the world and sells through concessions in third-party stores. Queen Elizabeth II and the Prince of Wales have granted the company Royal Warrants, which have been maintained despite Burberry's closure of its factory in Wales. Christopher Bailey has been the CEO and Chief Creative Officer since 2014. The company is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. In 2015, Burberry ranked 73rd in Interbrand's Best Global Brands report, ahead of Ralph Lauren and Hugo Boss.[2][3] Burberry has more than 500 stores in over 50 countries.[4]

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